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Enquirer Consulting Group / Prepared for Holland and Barrett
August 2026

Shoppers are a share game.
Partners are a named list.

Your thread with Business Enquirer stalled. This is what the consulting arm of the group actually does.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

One brand. Two completely different sales.

01
The shopper is won with range, price, store and brand. That machine is not the one we touch, and a retailer that has it working does not need us anywhere near it.
02
Underneath it, a group this size usually runs several company to company sales, and each of those is not a market. It is a list.
03
International franchise and license partners are the clearest example. Every credible operator in a target country can be named before anyone is contacted.
04
The same shape shows up wherever a health retail brand sells to an organization rather than a shopper: pharmacies, clinics, gyms and studios, independent health retail, workplaces buying for their people. Countable, and nameable before anyone is contacted.
05
Inside each one the buyer is a seat rather than a company: the owner, the head of procurement, the category buyer, the people or benefits lead. Every one of those is reachable by name.
Prepared for Holland and Barrett
Where this goes

Advertising reaches the shopper. It does not reach the account.

The usual pattern
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Consumer demand is created with brand, range, store presence and price, and from the outside that machine plainly works.
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In this category, company to company relationships usually arrive through introductions, trade events and whoever the team already knows.
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The partners and accounts nobody has contacted stay uncontacted, because at most companies no single seat owns that job.
In the first weeks and months
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A named list of partner and account candidates by country, sector, size and site count, with the owner, procurement and category seats identified inside each.
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A researched message per account that names the sector, the number of sites and what an operator that size actually runs on.
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Interested replies routed to your team with the context attached, so the first call starts as a real conversation.
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The same machine pointed at supplier or brand partner candidates whenever you want it there instead.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Holland and Barrett

What we would build

The account map

Every candidate in the chosen market above the size you set, by country, sector and site count, with the decision seats identified inside each one.

The outbound unit

Research, messaging, sending capacity and follow up, designed and staffed by us and run live in market for a fixed four months.

The handover

Playbook, tooling, dashboards and a trained operator inside your team. After four months the channel belongs to the company, not to us.

A finite market is an advantage rather than a limit. When a list can actually be finished, the only questions left are how fast you get through it and how good the message is when you arrive.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list of partner, franchise and trade candidates by country, sector, size and site count, then identify the owner, procurement and category seats inside each.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits

A finite market is a solvable one.

01

The list ends

In most markets an account list is effectively infinite. In a partner or trade market it is not, so coverage becomes something you can measure and finish rather than approximate.

02

Several countries, one channel

Outreach that reads naturally in each market is designed in at the start. It is a build detail, not an obstacle, and it decides whether the message is read at all.

03

It stays with your team

Four months, then the engine, the account map and a trained operator sit inside the company. Nothing about it depends on us being there next year.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Dan, 20 minutes, at a time that works for you.
  2. Dan brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and Dan will work around your calendar.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Dan Reeves   /   dan@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Holland and Barrett.